My professional history in a glimpse...
B.A in "Communication, Advertising & Design Management" at "InHolland University", NL.
Designer at Maestro Design and Advertising, Amsterdam, NL.
July 2007 and on
Owner & Designer at NAMELESSPACE Studio.
Joined the teaching team of 'The WIZO Academy of Design & Education', Haifa.
My work includes
"A brand can take many forms, including a name, sign, symbol, color combination or slogan or any other feature that identifies one seller's good or service as distinct from those of other sellers"
The branding process consist of many stages which give the designer a deep understanding of the clients' wants & needs from one side and the target markets’ limitations on the other. The workflow is done through rounds of sketches & feedback and usualy includes Logo, Business Cards & Stationary and Brand Book (PDF)
This field is in its pick for years now, with the new web experience of social networks and the era of smart phones and tablets, it seems this pick is still rising. According to the clients' needs and the website functionality and purpose we choose the best platform and technology and design it to fit! Whether it is a flash website to maximize visual effect and brand experience or an SEO friendly site with CMS or a combination
of the two!
I am NOT a professional photographer! Let’s get this out of the way. For me photography is the ultimate visual communication tool. In a snapshot you can freeze time, capture a moment to be re-lived or shared with others. Photography is my passion since early aged and my camera was my companion in most of my travels! Many times in my work I combine photography to create strong visual designs which help send the message across.
These videos were made while working for Maestro Design & Advertising, Amsterdam.
They were made for different clients as Akzo Nobel and TomTom, and were used for different purposes as DVDs for internal communication, promotional movies for presentations and product launches and online streaming movies. Being head of the photography and video department I was responsible for most filming and editing. The movies were mainly done with Final Cut & Adobe After Effects but included integrated work with Illustrator & Flash.